- Pay brand-new employees $2,000 to quit - Make customer service the responsibility of the entire company-not just a department - Focus on company culture as the #1 priority - Apply research from the science of happiness to running a business - Help employees grow-both personally and professionally - Seek to change the world - Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually.